Content Writing Services for Businesses
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Importance of Your Content for Your Brand
It is said that ‘the content is king!’. There are immense benefits to creating online content about your brand, such as getting more website traffic and higher rankings on the search results page.
High-quality website content builds commitment and trust with visitors. Around 72% of marketers say that content marketing has increased their leads and engagement. Your content may vary across different topics, but the end goal is to raise visitor engagement, brand awareness, and brand loyalty.
Content creation for your brand helps you clearly define your brand's image. Want to tell people exactly what you stand for or create anticipation for a new product/service you’re introducing? You can achieve that simply by writing content for and about your brand.
Marketing Communication
Marketing communication, or MarCom, is a fundamental and complex part of a brand's marketing efforts. A popular quote says, “Integrated marketing communication is actually a way of looking at the whole marketing process from the customer's viewpoint.”
Marketing communication plays a vital role in building your brand in the market. Around 68% of customers are likely to buy from brands that offer convenient communications. A marketer generally uses various communication tools (like personal selling, public relations, publicity, and sales promotion, mass media advertising) to address the communication problems that the brand faces in the market and as a part of product promotion.
Our content writing offerings
Blog Writing
Blogs are essential to upholding a solid consumer base. We write engaging blogs that provide well-researched information regularly and give your customers valuable insights.
SEO Content Writing
Through SEO, we ensure that the final content you publish provides value to the users and attracts the attention of search engines as well. Instead of just cramming the content with keywords, we ensure it is also useful to readers.
Website Content Writing
For building the brand image, catchy and informative writing skills are required to hold the interest of potential customers. Our website content writing services ensure that your content reaches the right audience.
As per GlobalWebIndex, 40% of digital consumers use social networks to search for new brands or products. To attract new customers, we help you with attractive and creative social media write-ups for all major social networks.
Industries that we Serve
As Benjamin Franklin rightly says, “An investment in content pays the best interest in appealing to the audience.” In this information age, the audience consuming content across all industries has grown exponentially.
We cater our content services to prominent industries, such as -
Finance
Through informative content, we help banks, financial institutions, and other financial institutions communicate with existing and potential customers. Our finance content helps them attract more customers and increase sales.
CA
We help chartered accounting firms by creating content that educates their audience about tax compliance and other vital issues. Through informative blogs and articles on a myriad of subjects, we help CA firms reach their potential and current clients.
Health
The health niche often lacks the content that people want and need. This is especially true for individuals just beginning to look for solutions for their health care needs. We help healthcare companies by creating the required content for their targeted audience.
Marketing & Advertising
The Marketing and Advertising industries need content to create connections with their customers. We create content that helps Marketing & Advertising firms effectively reach their target audience.
Software
With hundreds of software solutions on the market, it is hard for software companies to be found by their potential customers. Our specialized content marketing for software companies makes them readily available to potential customers.
Education
Content in the education industry has a vast scope. Effective educational content can help teachers break down the barriers to learning. This can be done using various content forms, such as infographics, blogs, lesson plans, etc.
Our Content Writing Process
We at Crafty Marketing follow a well-structured process to deliver our content writing services. The approach followed is outlined below.
Understanding your business and target audience
We start off the process by developing your business profile. We study your business and understand your business goals and the expectations of your target audience.
Keyword research and competitor analysis
We carry out deep research about your industry and competitors and prepare a content strategy to craft unique and engaging content adding the relevant keywords as needed.
Preparing the Content Outline
We gather all the essential and relevant information required to prepare a content outline for your website and then write content including all the crucial information.
We create unique, fresh, and appealing content that provides valuable information to your intended audience and engages them.
Editing, Proofreading, and plagiarism check
We make necessary edits to the content at this stage as per your inputs, proofread it, check it for plagiarism, and ensure that it is free from errors.
Delivering 100% unique content
We always deliver genuine and unique content within the stipulated period of time, every time to our esteemed clients.
FAQs
When writing compelling content, you get what you pay for. When you want the sort of content that people desire to read, hiring writers off gig platforms can be a hit or miss.
You get quality content when you work with us, no matter what. Your writing will be infused with marketing, sales, and persuasive techniques, along with deep-dive research that makes each piece memorable and interesting.
To add to all the noise online is the last thing we want to do. We produce content writing that gets the results you want.
Crafty Marketing relies on a team of expert content writers. They are all highly qualified English writers and hail from various industry backgrounds.
Our writers are savvy and smart wordsmiths who are adept at collating, researching, and synthesizing information that they turn into credible and insightful pieces of writing.
They are all trained in the nuances of search engine optimization and know how to create genuine articles that perform well in search engines.
All write-ups you receive from Crafty Marketing are 100% owned by you. We will never publish this content elsewhere.
If you have opted for a content strategy in your package, you need not worry about anything else except approvals. We are responsible for finding the best topics and keywords with the highest potential to drive traffic to your website.
Although we rarely receive more than one revision request, we offer unlimited revisions. Our content writers use Google Docs to draft content so you can provide feedback and get revisions done in real time.