Building Customer Loyalty
Brands need to regularly interact with their audience base to build brand loyalty and brand recall. An email costs six to twenty times when compared to any other channel of communication. Targeted emails will increase brand reach, sales and customer interaction at cheaper costs.

Expanding business reach
We have established how emails are an integral part of marketing. Recent data suggests more than 90% of internet users use emails and more than 70% of them check their inboxes regularly. No other digital medium has this high reach. 

Connecting with various audiences
A marketer can target geographies, and time zones, and make various segments like LTV, Birthdays etc with various discount coupons to market and remarket their products with hyper-customized mail.

Saving time and effort
Compared to traditional marketing or any other form of digital marketing, email marketing requires very little time and effort. A very targeted email can reach your customers in a more focused way than any other form of marketing!

Tracking your campaigns
It’s easier to track the stats of how email campaigns perform. With most ESPs, one can get detailed information on CTR, Open rates, bounce rates, conversions and various other metrics which shows the effectiveness of the campaign.

Testing email campaigns and driving strong results
Since we get every type of data like open rates and click rates it is easier to tweak your campaigns, run A/B testing to check which subject line is working for you, what type of body should be used and if the landing page needs optimization.